Brand NFL: Making and Selling America's Favorite Sport by Michael Oriard

By Michael Oriard

Expert soccer this present day is an $8 billion activities leisure and the most well-liked spectator activity in the USA, with designs on growth around the globe. during this astute field-level view of the nationwide soccer League given that 1960, Michael Oriard seems heavily on the improvement of the game and on the photograph of the NFL and its targeted position in American existence. New to the paperback version is Oriard's research of the offseason hard work negotiations and their capability results at the way forward for the game, and his account of the way the NFL is facing the newest examine on concussions and head accidents.

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The merger in 1966 completed the creation of the modern nfl. The 14-team league of 1960 now had 26 teams, acquiring an entire extended family in something like a second marriage. afl coaches were more freewheeling and innovative, and by the 1970s the old nfl clubs would have to adjust. ≤∂ In Davis, Rozelle acquired an evil stepbrother, and in Namath the entire league acquired the wayward son who proceeded not only to break all the rules but to get the other kids acting out. Rather than continue an expensive war, the nfl had grudgingly accepted the lesser league as a full partner, only to be remade in the afl’s image.

In Davis, Rozelle acquired an evil stepbrother, and in Namath the entire league acquired the wayward son who proceeded not only to break all the rules but to get the other kids acting out. Rather than continue an expensive war, the nfl had grudgingly accepted the lesser league as a full partner, only to be remade in the afl’s image. Football in Red, White, and Blue Among other consequences, the nfl-afl merger begat the Super Bowl— destined to become the country’s number-one sports attraction, tv attraction, and showcase for advertisers, though only its number-two day for eating (behind Thanksgiving).

Pete Rozelle and the nfl were not the first to make this move; they learned how to play the superpatriot game from Earnie Seiler, the impresario of college football’s Orange Bowl from 1935 through 1974, where he reigned as the entire football world’s king of pious and patriotic kitsch. The nfl first hired Seiler to stage the second Super Bowl, played in Miami, then again in 1969 and 1971 when the game returned there. ) Whether or not Rozelle and the nfl might have followed a similar course independently, Seiler brought the spectacle and superpatriotism of the Orange Bowl to the Super Bowl.

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